This is work I did for the BBC.com website and BBC Worldwide, the commercial arm of the BBC.
I was responsible for creating and publishing promos advertising different BBC, Lonely Planet and Olive stories around the website.
I wrote all promo text and selected all promo images, often drawing on the pictures used in the stories themselves.
Please click on the promo to the right or on the other examples below to open the stories they are advertising in a separate tab.
Please note, some of the stories on the BBC.com website will not be available to users in the UK. Where possible I have linked to the same story on subsidiary websites.
Source – BBC.com, Lonely Planet, Olive – © 2011 BBC